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VILLA PARADISE

RESPONSIVE WEBSITE DESIGN
DIGITAL MARKETING INTEGRATIONS

BRAND STRATEGY
COMPETITIVE LANDSCAPE ANALYSIS 

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COMPANY BACKGROUND

Gerard Barbut is a retired composer from the south of France and father to The French NP. He runs two Luxury Vacation Rental Villas in Èze, France. While he had been working with Villa managers for several years, renters were skeptical about the quality and legitimacy of his listing due to patchy online presence and lack of consistency in his procedures.

 

MY MISSION

Redefine the villas' online presence and their digital systems so that they are brought into the modern age. *Note: Although Villa websites and brand mapping have been completed, our strategy makeover is ongoing as progress was severely delayed due to visa travel constraints. 

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DESIGN PROCESS

1. DISCOVERY + BRAND STRATEGY

Gerard and I began our journey over several Brand Strategy sessions. I learned about his industry and challenges in the luxury rental community.

 

We defined the needs of his villas and identified simple changes that can improve his effectiveness, outreach and create an environment conducive to repeat visitors.

 

We discussed 360° of challenges and subsequencial strategies that were directly affecting his revenue and customer experience. We also  conducted a competitive landscape analysis due to the high volume of nearby competitors. 

2. WEBSITE AND

BRAND POSITION

Using information from our strategy session, possibilities were mapped for the website and  customer experience journey. Although the Villas are located in France, the goal was to attract international clientele with a deep appreciation for French culture and luxury experiences.

 

Villa Paradise itself represents a contemporary Hollywood style home, while Villa Panorama encompasses a Mediterranean aesthetic. The brand messaging was repositioned from being "home-centered" to "experience-centered",  acknowledging the white glove services that visitors expect. Both of their websites were designed to fit cohesively as they represent one unified brand.

3. USER

EXPERIENCE

Using the new brand positioning, we reworked both websites as well as updated the SEO, keywords, and the Google Business platform. We created lead generators like local guides and event calendars for the French Riviera. We reworked the amenities list and raised nightly rates to match the Post-Covid Market.  

 

In the future we plan to create a tailored concierge experience with more exclusive branded partnership events and a philanthropic approach. 

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UPCOMING: 

CURATED EXPERIENCES, LUXURY PARTNERSHIPS, & PHILANTHROPY OPPORTUNITIES.

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